Challenge
Thorpe Park, working with PR agency Popcorn, wanted to spark excitement around its latest attraction Hyperia—while maximising social media buzz through celebrity partnerships. How could they turn a standard “unboxing” into a shareable, multi-post story?

Approach
We crafted augmented reality–activated unboxing experience that brought the theme park experience directly to the talent’s followers. By scanning the box, a 24-hour countdown began—building suspense and turning each influencer’s audience into onlookers eager for the big reveal. After the countdown, a dramatic AR animation of the Hyperia ride burst onto the screen, boosting engagement and fuelling anticipation.

Results

• Sustained Engagement: The 24-hour timer created a narrative arc that encouraged repeated posting—maximising each influencer’s reach.

• Enhanced ROI: More posts meant more exposure, making the campaign highly cost-effective.

• Massive Impact: Just 10 influencers generated an impressive 10,674,700 total reach.