Adidas
Challenge
Through a partnership with aegncy IMA.Global, Adidas wanted to fuse physical products with digital add-ons, transforming the traditional retail experience into something truly unforgettable.
How could they stand out from the competition and give customers a reason to keep coming back?
Approach
We paired Adidas’ iconic products with interactive touchpoints that bridged the physical-digital divide. Highlights include:
Disney ‘Home Alone’ Collaboration: Buyers of this special-edition shoe unlocked an exclusive digital experience, delivering a wow factor no one had seen before.
Stan Smith AR Mirror in Sydney: Shoppers tried on virtual variations of the classic style in real time, adding a modern edge to in-store browsing.
Full-Body Tracking in London: The Solarglide experience at Adidas’ Oxford Street flagship let customers see themselves in motion with real-time visual effects, making the store an attraction in its own right.
Interactive Mural In Chicago: We brought artwork to life in-store with a mural that gave a personal musical performance to you when you held your phone up to it.
Results
Elevated In-Store Engagement: Customers spent more time exploring products, boosting footfall and brand loyalty.
Growing Trend: As digital add-ons become standard, Adidas is well ahead of the curve—proving that interactive experiences are now a retail must.
Increased Demand: We’re receiving more enquiries than ever from retailers looking to mimic (and outdo) these success stories, cementing this blend of physical and digital as the future of retail.