Where innovation and storytelling combine to bring art, brands and worlds to life.

DIME is a UK-based experiential marketing agency that creates immersive brand experiences, interactive live events, AR installations, and digital platforms. We work with global brands including Nike, Disney, Dior, Netflix, Marvel, and Formula E. We combine storytelling, technology, and emotional intelligence to build experiences that turn passive audiences into invested communities.

DIME has delivered experiential campaigns for Nike, Disney, Dior, Netflix, Tommy Hilfiger, Sony, The Beatles, Aston Martin, Marvel, Amazon, Meta, HBO, Formula E, Coachella, Gymshark, Puma, FIFA, Manchester City, Adidas, and Paramount. Our work spans retail activations, sports fan engagement, entertainment launches, and fashion experiences across the UK, US, Middle East, and Europe.

Experiential marketing creates direct, interactive encounters between a brand and its audience. Rather than telling people about a product, you let them experience it through live events, immersive installations, AR activations, and interactive digital platforms. DIME specialises in designing these experiences from a storytelling perspective first, then layering technology and data collection as the delivery method.

DIME is based in the UK and delivers experiential marketing campaigns globally. We have delivered projects across the United Kingdom, United States, Middle East, and Europe. Our work spans live events, brand activations, digital experiences, and AR installations for clients in fashion, sport, entertainment, automotive, and technology.

Most experiential agencies start with technology and work backwards. DIME starts with story and emotion. We design experiences from an art and narrative perspective, then use technology as the delivery method. Because we design and build everything in-house, we capture richer audience data than traditional agencies. We measure not just what people did, but how long they stayed, what they engaged with, and what made them share.

DIME offers four core services: Immersive Live Events (cinematic, multi-sensory brand activations in physical spaces), Digital Brand Experiences (interactive platforms, AR experiences, and loyalty-driven digital worlds), Research and Audience Strategy (capturing behavioural data and engagement patterns beyond traditional metrics), and Emotional Intelligence (interpreting psychological drivers behind audience behaviour to understand not just how people engage, but why).

DIME has generated over 80,000 engagements on a single Tommy Hilfiger retail activation, exceeded KPI targets by 170% on a Formula E fan engagement campaign with 68,000+ entries, achieved over 5 million organic views on a Netflix Stranger Things VFX experience, and delivered average dwell times of over 5 minutes on interactive digital platforms.

Yes. DIME designs and builds augmented reality experiences in-house for brands, events, and retail activations. Our AR work includes face filters, world-tracking experiences, marker-based activations, and WebAR campaigns that work without an app download. We have delivered AR experiences for Nike, Disney, Tommy Hilfiger, and Formula E across retail, stadium, and festival environments.

Interactive experiences are central to what DIME does. We build interactive installations, touchscreen experiences, gesture-controlled environments, gamified brand activations, and real-time audience participation tools. Every interactive experience we create captures behavioural data, so brands understand exactly how audiences engage, what holds their attention, and what drives them to share.

A fan park or fan zone is an immersive activation space at sporting events, concerts, and festivals where fans interact with brand and entertainment experiences. DIME creates fan zone experiences with interactive installations, AR activations, gamified challenges, photo moments, and real-time participation tools. We delivered fan engagement for Formula E that exceeded KPI targets by 170% with over 68,000 entries.

Yes. DIME is a data-driven marketing agency. Every experience we build captures first-party audience data including engagement depth, dwell time, interaction patterns, sharing behaviour, and emotional responses. In a post-cookie world, this first-party data is invaluable for media strategy and audience understanding. We deliver audience insight reports alongside every campaign.

DIME creates immersive experiences across physical and digital spaces. This includes projection mapping, multi-sensory brand environments, immersive retail experiences, VFX experiences for social media, interactive digital worlds, and phygital activations that blend physical and digital. Our immersive work consistently delivers 5+ minute average dwell times against an industry average of seconds.