AR scavenger hunt.

For Tommy Hilfiger’s New York Puffer launch, we created an interactive AR scavenger hunt.

Spanning across London and Berlin, users were tasked with finding locations and ‘puffy’ their surroundings. The experience led them back to the Tommy Hilfiger store, where they were able to claim a free prize.

Described as the most innovative use of Niantic’s platform from a brand, with users spending 3-4 minutes on average with many extended sessions reaching up to 10 minutes, showing high engagement despite only needing to visit one location to retrieve the prize.