Better audience data makes smarter media spend
DIME sits at the intersection of experiential marketing and media strategy. We create immersive brand experiences that generate rich first-party audience data, then use those insights to inform more effective media buying decisions. Instead of guessing what audiences want, we watch them engage in real time and build media strategies around what we know works.
Most media buyers optimise for impressions. We optimise for emotional engagement and give you the data to prove the difference.
Experiential-first media
Traditional media buying relies on third-party data and platform targeting. DIME takes a different approach. We create immersive brand experiences that generate first-party audience data: engagement depth, emotional responses, dwell time, sharing behaviour, and conversion patterns. That data becomes the foundation for smarter media strategy.
When you know exactly what makes your audience stay, share, and convert, every media pound works harder.
What we deliver
Audience data from immersive experiences that informs digital and physical media strategy. First-party behavioural insights that reduce reliance on third-party cookies and platform data. Campaign performance data that consistently exceeds KPI targets. Creative assets and content generated through experiential activations that fuel paid media campaigns.
Our clients include Nike, Disney, Dior, Netflix, Tommy Hilfiger, Formula E, Gymshark, and more.
First-Party Audience Data
Every experience we build is designed to capture rich behavioural data. Session times, engagement patterns, emotional responses, sharing triggers. In a post-cookie world, this first-party data is the most valuable media asset you can have.
Content from Experience
Immersive activations generate shareable content naturally. User-generated content, viral moments, and authentic brand interactions that fuel paid media campaigns with higher engagement rates than studio-produced creative.
Emotional Intelligence
We measure not just what people did, but why. Understanding the psychological drivers behind audience behaviour means we can build media strategies around what genuinely motivates action, not just what generates clicks.
Trusted by brands shaping culture
