Increase conversions by as much as 250% with augmented reality

CASE STUDY: HASBRO KA-BLAB GAME

For the launch of Hasbro’s game “Ka-Blab” we worked alongside the Kids Know Best team to enhance the gaming experience. With our deep understanding of filter content behaviour, we were able to suggest a style of effect we know works well online.

This AR activation allows audiences at home to ‘try before they buy’ via an Instagram filter which was initially launched by influencers to kick-start the campaign.

Adding gamification elements to influencer content is a great way to keep Gen Z and Millennials interacting with your brand. Influencers are seen to be engaging with the game beyond your standard promo video. Consequently, the content becomes interactive and generates a buzz across socials. Fans then generate lots of organic, user-generated content.

The Results:

1.4 Million impressions

22.2K Individual filter users

16s Average filter retention rate (a lifetime in social media marketing)

  • VIRTUAL TRY-ON

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  • GAMES

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  • SKY SEGMENTATION

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  • PORTALS

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  • TARGET TRACKER

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  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

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