Data is at the heart of what we do.
Here’s a look at some useful facts and figures we’ve found during our ongoing research showing how Augmented Reality can help businesses achieve real,tangible results.
1.73 Billion
1.73 Billion AR Users: By 2025, it’s estimated there will be around 1.73 billion mobile Augmented Reality users worldwide. (Source: ARtillery Intelligence)
Social
High Engagement on Social: Snapchat reports that over 200 million Snapchat users engage with AR each day—demonstrating AR’s enormous potential for viral brand campaigns. (Source: Snap Inc.)
94%
Dramatic Conversion Boost: Research shows AR product visualisations can increase conversion rates by up to 94%. (Source: Retail TouchPoints)
75 Seconds
Enhanced Engagement: AR marketing campaigns can have average dwell times of around 75 seconds—about four times longer than standard video ads. (Source: Zappar)
75%
Deloitte found that 75% of consumers say they’re more likely to buy from a brand that offers AR experiences. (Source: Deloitte Study)
40%
Willingness to Pay More: Around 40% of consumers are open to paying a premium if they can experience a product in AR first. (Source: Retail Perceptions)