IN-STORE ACTIVATIONS
ADIDAS SOLARGLIDE EVENT
For the launch of Adidas Solar Glide trainers, we worked alongside the great team at IMA to create two seperate experiences for customers to try in store at the Adidas Flagship store on Oxford Street, London.
The first experience featured 4k screens featuring AI to remove the user from the live video feed and 3D body tracking to add in an energy like figure which tied into the overarching campaign.
The second part of the experience featured two treadmills which when you use track your REAL time movements shown on a screen in-front of you.
More on the why - e.g. brick and mortar stores need more than just the store to entice people in
ADIDAS STAN SMITH SYDNEY EVENT
To celebrate the launch of the Stan Smith Forever campaign, we worked with IMA to create a selfie filter and none other than Stan Smith himself recorded the demo video!
The green and white gradient is synonymous with the Stan Smith Filter so it was a no brainer having that as the focus of the selfie filter.
The selfie effect was made specifically for the launch party at the adidas NYC store and was featured on their adidas originals and adidas NYC pages.
