Turn fans into participants, not just spectators
We create fan engagement experiences that feel like entertainment, not data collection. By designing from a storytelling perspective and delivering through interactive technology, we build moments fans choose to spend time inside and generate the audience intelligence brands need to understand them.
The best fan engagement doesn't feel like engagement. It feels like being part of something.
Entertainment-first fan experiences
Fans can spot a data capture form from a mile away. That's why our approach starts with what will genuinely entertain and immerse interactive challenges, AR experiences, multi-sensory environments, connected digital worlds. The data collection happens naturally within the experience, not as a separate step.
Our Formula E fan engagement platform drove 68k+ entries and exceeded KPI targets by 170% because fans were having fun, not filling in forms.
Audience intelligence at scale
Because we build the technology ourselves, every fan touchpoint is also a data point. Session duration, interaction patterns, preference signals, emotional engagement we capture behavioural insights that go far deeper than traditional event metrics.
This gives rights holders, sponsors, and brands a rich understanding of their fan base that informs everything from future activations to commercial strategy.
Fan engagement formats
Stadium & Venue Activations
Interactive fan experiences for concourses, fan zones, and hospitality areas. Multi-sensory installations that turn downtime into memorable brand moments designed to increase sponsor value and capture rich fan data.
Digital Fan Platforms
Connected digital worlds that extend fan engagement beyond the live event. Loyalty mechanics, interactive challenges, and AR experiences that keep fans engaged between matchdays, creating ongoing touchpoints for brands and rights holders.
Viral Fan Content
Shareable experiences designed for organic social reach. VFX moments, interactive filters, and personalised content that fans create and share themselves amplifying brand presence through authentic fan advocacy.
Sports & entertainment brands we work with
