We partnered with IMA to create an interactive AR scavenger hunt for Tommy Hilfiger’s New York Puffer launch to engage their GenZ audience.

Spanning across London and Berlin, users were tasked with finding locations and ‘puffy’ their surroundings. The experience led them back to the Tommy Hilfiger store, where they were able to claim a free prize.

Described as the most innovative use of Niantic’s platform from a brand, with users spending 3-4 minutes on average with many extended sessions reaching up to 10 minutes, showing incredibly high engagement and the power of technology to get people out of the house and engrossed in a brand’s story.